How Does Focusing on Them Help You?

Recently, on the Facebook Go-Givers Sell More “Like” page, I posted the following quote from the book:

Perhaps the greatest secret of ultra-successful selling is understanding: “It’s not about you — it’s about them.”

The Law of Left Field

In Go-Givers Sell More, we talk about something we call left field, that mysterious and omnipotently benign place from which unexpected rewards so often flow. Here’s how we put it in the book: