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    How Does Focusing on Them Help You?

    Published July 24th, 2010

    Recently, on the Facebook Go-Givers Sell More “Like” page, I posted the following quote from the book:

    Perhaps the greatest secret of ultra-successful selling is understanding: “It’s not about you — it’s about them.”

    The Law of Left Field

    Published July 1st, 2010

    In Go-Givers Sell More, we talk about something we call left field, that mysterious and omnipotently benign place from which unexpected rewards so often flow. Here’s how we put it in the book:

    Ernesto Would Be Proud, Part 2

    Published June 21st, 2010

    href=”http://www.thegogiver.com/blog/2010/05/31/ernesto-would-be-proud-part-1/” target=”_blank”>Part 1 we looked at my favorite local restaurant, Sala Thai, and saw how its amazing staff fulfilled the concept of excellence in a very extraordinary way.

    Ernesto Would Be Proud, Part 1

    Published May 31st, 2010

    In The Go-Giver, Ernesto Iafrate’s Italian-American Cafe was the example of an extremely successful restaurant, where the delicious cuisine was exceeded only by the ultimate customer experience.

    Empathy and the Teddy Bear

    Published May 20th, 2010

    In the very first chapter of Go-Givers Sell More, John and I discuss empathy as being one of five ways value can be added to another person’s life. Empathy simply means being able to put yourself in the other person’s shoes: to feel what they’re feeling, as best you can.

    A New Bestseller List – and Two Familiar Faces

    Published May 5th, 2010

    800-CEO-Read (also called 8CR), the nation’s premier distributor of business books, has formed a partnership with Inc. magazine to launch a cobranded list of bestselling business books, The Business Book Bestseller List.

    Honoring Zig

    Published May 2nd, 2010

    As we mentioned a few days ago, Bob and I recently had the honor of getting to honor a true Pindar, the very first recipient of our Go-Giver Lifetime Achievement Award.

    Zig Ziglar Presented First Annual Go-Giver Lifetime Achievement Award

    Published April 28th, 2010

    Many years ago, a brilliant young visionary stirred audiences by telling them, “You can have everything in life you want — if you will just help enough other people get what they want.”

    Margie Casey, Go-Giver Award Recipient

    Published April 14th, 2010

    There are few things that thrill John and me more than to know that people are not only prospering by utilizing The Five Laws from The Go-Giver and Go-Givers Sell More, but also being recognized for it.

    Update on a Great Story

    Published April 6th, 2010

    In Go-Givers Sell More, we tell the story of Heather Battaglia and ExecNet (now Exec Link) as an example of the Law of Value, and of the ability go-givers have to create their own economy of abundance during difficult times. Heather’s story was the flagship example in Chapter 6, titled “Your Economy,” the concluding chapter of Part 1, which starts off with a quote from Pindar:

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