Recently, on the Facebook Go-Givers Sell More “Like” page, I posted the following quote from the book:
Perhaps the greatest secret of ultra-successful selling is understanding: “It’s not about you — it’s about them.”
In Go-Givers Sell More, we talk about something we call left field, that mysterious and omnipotently benign place from which unexpected rewards so often flow. Here’s how we put it in the book:
href=”http://www.thegogiver.com/blog/2010/05/31/ernesto-would-be-proud-part-1/” target=”_blank”>Part 1 we looked at my favorite local restaurant, Sala Thai, and saw how its amazing staff fulfilled the concept of excellence in a very extraordinary way.
In The Go-Giver, Ernesto Iafrate’s Italian-American Cafe was the example of an extremely successful restaurant, where the delicious cuisine was exceeded only by the ultimate customer experience.
In the very first chapter of Go-Givers Sell More, John and I discuss empathy as being one of five ways value can be added to another person’s life. Empathy simply means being able to put yourself in the other person’s shoes: to feel what they’re feeling, as best you can.
800-CEO-Read (also called 8CR), the nation’s premier distributor of business books, has formed a partnership with Inc. magazine to launch a cobranded list of bestselling business books, The Business Book Bestseller List.
As we mentioned a few days ago, Bob and I recently had the honor of getting to honor a true Pindar, the very first recipient of our Go-Giver Lifetime Achievement Award.
Many years ago, a brilliant young visionary stirred audiences by telling them, “You can have everything in life you want — if you will just help enough other people get what they want.”
There are few things that thrill John and me more than to know that people are not only prospering by utilizing The Five Laws from The Go-Giver and Go-Givers Sell More, but also being recognized for it.
In Go-Givers Sell More, we tell the story of Heather Battaglia and ExecNet (now Exec Link) as an example of the Law of Value, and of the ability go-givers have to create their own economy of abundance during difficult times. Heather’s story was the flagship example in Chapter 6, titled “Your Economy,” the concluding chapter of Part 1, which starts off with a quote from Pindar:
