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About The Go-Giver, Expanded Edition

In 2008 this “little story about a powerful business idea” took the business world by storm with its message: that shifting our focus from getting to giving is the simplest, most fulfilling and most effective path to success in business and in life.

The Go-Giver started as a book but soon became a global movement, gaining a devoted following in its original English and more than twenty foreign-language editions. From schools, churches and hospitals to law firms and technology companies, individuals and groups around the world have applied the book’s Five Laws of Stratospheric Success to their organizations and businesses, relationships and personal lives.

In 2015 a new Expanded Edition appeared, featuring an authors’ introduction, discussion guide, Q&A with the authors, and a foreword by Arianna Huffington.

The Five Laws of Stratospheric Success from The Go-Giver
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Pindar smiled. “Please don’t misunderstand me. There’s nothing wrong with making money. Lots of it, in fact. It’s just not a goal that will make you successful.” Reading the bewilderment on Joe’s face, he nodded and put his hand up to signal that he would explain.

“You see,” Pindar continued, “the majority of people operate with a mindset that says to the fireplace, ‘First give me some heat, then I’ll throw on some logs.’ Or that says to the bank, ‘Give me interest on my money, then I’ll make a deposit.’ And of course, it just doesn’t work that way.” Joe frowned, trying to parse the logic of Pindar’s examples.

“You see? You can’t go in two directions at once. Trying to be successful with making money as your goal is like trying to travel a superhighway at seventy miles an hour with your eyes glued to the rearview mirror.”

— from the book

Awards and Honors

  • Wall Street Journal business bestseller (January 2008)
  • BusinessWeek bestseller (March 2008)
  • Amazon #7 bestseller, all books (January 2008)
  • Amazon #1 bestseller (“Hot New Releases,” “Success,” “Motivational,” “Management & Leadership,” “Business & Investing,” “Business Life,” “Popular Economics,” “Kindle: Self-Help,” “Kindle: Health, Mind & Body” January 2008)
  • Gold Medal, “Business Fable” category, 2nd Annual Axiom Business Book Awards
  • 8CR (800-CEO-READ), “Bestsellers of 2008,” “International Bestsellers” (February 2009), “Jack Covert selects” selection (March 2008), “Monthly Top 25” list (multiple listings since March 2008)


The Go-Giver (English), hardcover
The Go-Giver, audio (unabridged), authors reading
Die Weg-Gewer (Afrikaans)
The Go-Giver (Bulgarian)
The Go-Giver (Chinese simplified)
The Go-Giver (Chinese traditional)
The Go-Giver (Danish)
De Go-Giver (Dutch)
Donner Sans Compter (French)
The Go-Giver (German)
The Power of Giving (Hebrew)
Az Adakozó (Hungarian)
Sang Pemberi (Indonesian)
You Give (Japanese)
Rachel’s Coffee (Korean)
Rozdawca (Polish)
O Conselheiro (Portuguese)
Dar Para Recibir (Spanish)
Give More, Get More (Thai)
Yolveren (Turkish)
The Go-Giver (United Kingdom)
The Go-Giver (Vietnamese)

View all the book covers


Go-Givers Sell More

“Go-GIversIn 2010 Bob and John published a follow-up book, Go-Givers Sell More. The new book is not a parable or story — that is, not exactly a sequel to The Go-Giver. (The next book in the series, The Go-Giver Leader, is a “real” sequel to the story.)

Instead, this book is more like a Go-Giver Companion, a set of short, essay-like chapters about applying the Go-Giver principles to real-world situations, especially in the context of sales and selling. The book is also punctuated by several dozen real-life stories of people we know who live these principles.

The Go-Giver Leader

The Go-Giver Leader by Bob Burg and John David MannComing in March of 2016 from the authors of The Go-Giver, a new parable about the power of giving leadership (previously published as It’s Not About You).

The family-owned business of Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this long-revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.

Enter Ben, the ambitious young executive assigned by his firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are undeniable: the chairmaker can either merge and modernize, or go bankrupt and vanish. So why can’t he convince anyone to buy in, from the CEO on down? During his week at the company, as Ben gets to know its people and meets with its top executives, he begins to realize that his aggressive style is actually making it harder to reach his goals. As one character puts it, “How far can you push a rope?”

Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you, as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.