In 2008 a “little story about a powerful business idea” took the business world by storm with its message: that shifting our focus from getting to giving is the simplest, most fulfilling and most effective path to success in business and in life.
Rapidly going from national bestseller to global phenomenon, The Go-Giver soon gained a devoted following in its original English and in more than sixteen foreign-language editions. From schools, churches and hospitals to law firms and information technology companies, individuals and groups around the world have applied the book’s Five Laws of Stratospheric Success to their organizations and businesses, relationships and personal lives.
The Five Laws of Stratospheric Success from The Go-Giver
Pindar smiled. “Please don’t misunderstand me. There’s nothing wrong with making money. Lots of it, in fact. It’s just not a goal that will make you successful.” Reading the bewilderment on Joe’s face, he nodded and put his hand up to signal that he would explain.
“You see,” Pindar continued, “the majority of people operate with a mindset that says to the fireplace, ‘First give me some heat, then I’ll throw on some logs.’ Or that says to the bank, ‘Give me interest on my money, then I’ll make a deposit.’ And of course, it just doesn’t work that way.” Joe frowned, trying to parse the logic of Pindar’s examples.
“You see? You can’t go in two directions at once. Trying to be successful with making money as your goal is like trying to travel a superhighway at seventy miles an hour with your eyes glued to the rearview mirror.”
The Go-Giver (English), hardcover
The Go-Giver, audio (unabridged), authors reading
Die Weg-Gewer (Afrikaans)
The Go-Giver (Bulgarian)
The Go-Giver (Chinese simplified)
The Go-Giver (Chinese traditional)
The Go-Giver (Danish)
De Go-Giver (Dutch)
Donner Sans Compter (French)
The Go-Giver (German)
The Power of Giving (Hebrew)
Az Adakozó (Hungarian)
Sang Pemberi (Indonesian)
You Give (Japanese)
Rachel’s Coffee (Korean)
O Conselheiro (Portuguese)
Dar Para Recibir (Spanish)
Give More, Get More (Thai)
The Go-Giver (United Kingdom)
The Go-Giver (Vietnamese)
In 2010 Bob and John published a follow-up book, Go-Givers Sell More. The new book is not a parable or story — that is, not exactly a sequel to The Go-Giver. (A “real” sequel to the story is also in the works, but that’s going to be a surprise for 2011.) Instead, this book is more like a Go-Giver Companion, a set of short, essay-like chapters about applying the Go-Giver principles to real-world situations, especially in the context of sales and selling. The book is also punctuated by several dozen real-life stories of people we know who live these principles.
In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.
Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer’s four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it’s not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it’s not about me, it’s about you.