Review:  Life Insurance Selling

Many readers will know Bob Burg from his platform work at the Million Dollar Roundtable. His co-pilot is also a highly respected business writer. This book is ostensibly about five laws of business success; of course, it’s really about a lot more. We probably will all be able to see ourselves in its pages.

It is important to be giving—nothing provides more pleasure (and, no, I’m not talking here about “giving” the strategy away to earn $641 thousand yearly, which by the way has far more to do with selling than giving). But did not know about receiving? I thought not. You will after you sail through the 132 easy-to-read pages of The Go-Giver.

This book takes you out of yourself, lets you observe, and then return to self-awareness. At first, I thought, “Hey, pretty simple stuff,” but, parts of it keep coming back for rethinking and reevaluating. I think you’ll like the storytelling aspect, too. This book makes a good first impression, and an even better second; the latter impression comes when you realize that the parable is deeper than you first thought.

— Richard Hoe, Life Insurance Selling