Review:  New Age Retailer

Spiritual Growth / Creativity

A cross between Jonathan Livingston Seagull and Seven Habits of Highly Effective People, The Go-Giver is a tale of transformation. Using storytelling to impart gems of wisdom, The Go-Giver follows Joe, a real go-getter, anxious to close a sale crucial to his advancement. He turns to Pindar, an archetypal mentor know simply as the Chairman, who initiates Joe into the secrets of true success. The cornerstones of his teaching are five laws that apply to all business endeavors, regardless of career choice. The laws of value, compensation, influence, authenticity, and receptivity lay the foundation for how exchange in the business world really works.

Joe is introduced to numerous business people who operate according to the five laws. For those who’ve stalled out on The Secret’s emphasis on what we want, want, want, the Chairman offers another secret—his trade secret: giving.

After a series of meetings with entrepreneurs, CEOs, a single mother, and others, Joe, on the modern hero’s journey, arrives full circle. Back in the mundane world, he begins to integrate the five laws into his own life.

Bob Burg, who travels the world sharing the principles of The Go- Giver, and John David Mann, author of The Zen of MLM, collaborate on this uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.

— Connie Mears, New Age Retailer