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The powerful business idea referenced in the title is that "shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment." The authors inform readers of the five laws of success: the law of value (your true worth is determined by how much more you give in value than you take in payment), the law of compensation (your income is determined by how many people you serve and how well you serve them), the law of influence (your influence is determined by how abundantly you place other people's interests first), the law of authenticity (the most valuable gift you have to offer is yourself), and the law of receptivity (the key to effective giving is to stay open to receiving). Explanations of these concepts and how to employ them are clear and to the point, and as with all successfully written business books, it will provoke thought and probably action as well.

Networking Times
First and foremost a good story to enjoy, The Go-Giver also invites the reader to let go of old beliefs and plant a few new ones. Through the art of story-telling, Bob Burg and John David Mann empower us to move from a Newtonian perspective of separation, com- petition and linear thought to a quantum reality of oneness, cooperation and intentionality.

New Age Retailer
A cross between Jonathan Livingston Seagull and Seven Habits of Highly Effective People, The Go-Giver is a tale of transformation. . . For those who've stalled out on The Secret's emphasis on what we want, want, want, the Chairman offers another secret—his trade secret: giving. Bob Burg, who travels the world sharing the principles of The Go-Giver, and John David Mann, author of The Zen of MLM, collaborate on this uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods. — Connie Mears, New Age Retailer

Science of Mind Journal
For anyone who has ever believed that attaining success requires a greedy, self-centered approach, The Go-Giver: A Little Story About a Powerful Business Idea could be just what the metaphysical doctor ordered. The beautiful message contained inside this book can help us develop a more pragmatic, big-hearted and ultimately successful approach—both to business and to life.

The title is a play on the phrase "go-getter," often used to describe people who take aggressive measures just to get the results they desire in life. But far from being just a play on words, the term "go-giver" can be seen as a compliment of the highest order.

In some ways, the story unfolds as it would in a mystery novel. The main character, Joe, is working frantically on a Friday afternoon with his deadline a week away. As the story opens, Joe's attitude is firmly rooted in a go-getter type approach, but his best efforts are getting him nowhere. At wit's end, he decides to ask an older man in the office, someone he thinks the company is keeping around out of loyalty only, for advice. Little does Joe know that the old adage, "ask and you shall receive" is about to prove true for him in a very big way.

On Saturday and throughout the following week, Joe transitions from a person who thinks success means beating others to the punch into a person who comes to see the wisdom of always giving something of value in his interactions with others, even his rivals. In the process, he learns and applies the Five Laws of Stratospheric Success, which might have come across as just another to-do list without the magic of this rich tale to show how we can benefit from them.

The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately. — Darren Richardson, Science of Mind Journal

"Covert Selects" on 8CR (800-CEO-Read)
Bob Burg and John David Mann have written an interesting parable around the life of "Joe," a highly ambitious guy who comes to a dead end when he can't create the two things he needs to succeed: clout and leverage. In his pursuit of obtaining these things, he meets "Pindar," a smart, kind, and extremely wealthy man who seems to have everything Joe wants. After meeting with Pindar, Joe realizes that he's on a much bigger quest than he anticipated, and learns through Pindar and his associates that the most optimal way to receive is to give. By learning and practicing Pindar's "Five Laws," Joe obtains not only clout and leverage, but a life fulfilled far beyond the old goals he used to have.

The process is much more complicated than he expected though. In fact, a constant shift in perspective, a breaking of usual habits, and an adoption of seemingly illogical business practices had to take place. In his meetings with Pindar and associates, Joe examines such things as why people crowd into restaurants with good food while tables sit empty at places with excellent food; he sees meeting rooms with executives using finger paints as part of their creative process; and he learns about creating a huge network of influence by placing other people's interests first.

Each lesson is themed with the idea that the more you put other people first, and the more you provide for them, the more you'll be able to receive. The book states, "Your true worth is determined by how much more you give in value than you take in payment." In business, it is typical to focus on what we are going to get and how we are going to get it. The Go-Giver reminds us to focus on the important point of what we are going to give to people. As shown throughout the book, this focus turns business from a 50/50 proposition to a 100% success. — Jack Covert, president and CEO, 8CR

The Daily News
Giving, Getting and the Nutty Assumptions that Hold Us Back
The Daily News, online edition Tuesday, March 25, 2008

Give till it hurts. We all have been told we should give more.

You're asked to give your time—and often your money—to your kids' school, the neighborhood cleanup crew and your elderly parents.

You're expected to give money to your church, to support the good works and—depending on your preacher—avoid eternal damnation. And who hasn't been shamed into giving a buck to a bell ringer who made eye contact as you exited Target, laden with packages that probably cost more than their entire collection for the night?

We're all familiar with the 'tis better to give than to receive adage, if not from our parents, then from assorted teachers, preachers and charities who tug on our heartstrings with photos of starving donkeys in the Amazon. But what if giving provides more than just a feel-good fix or a way to assuage consumer guilt? What if it actually helps you improve your own circumstances? And what if you don't have to choose between giving and receiving, but you can experience both at the same time?

John David Mann, co-author of the best-selling book The Go-Giver, calls our either/or thinking about giving vs. getting a "treacherous dichotomy," suggesting that it's counterintuitive for us to believe we can give and receive at the same time. Yet, Mann says, while we may perceive that we have to make a choice between giving and getting, we don't.

To be clear, business people are often well schooled in the give-to-get approach, swapping leads or favors with colleagues.
But it's usually a tit-for-tat exchange, done with the well-understood assumption that when you give one, you're supposed to get one in return. So they're not truly giving, they're trading, and people who don't stick to the rules are quickly cut off.

However, Mann suggests that one of the secrets of "stratospheric success" is giving—not with the immediate expectation of getting something back, but with a heart that's open to receiving, whenever, wherever or in whatever form the gift appears. It's a subtle emotional shift, but it can make all the difference in the world.

In The Go-Giver: A Little Story About a Powerful Business Idea, Mann and co-author Bob Burg provide a parable about an ambitious young man named Joe, a true go-getter who feels as if the harder and faster he works, the further away his goals seem.

Joe learns that changing his focus from getting to giving—putting others' interests first and continually adding value to their lives—ultimately leads to unexpected returns. Conversely, he also discovers one of the Laws of Stratospheric Success—"The Law of Receptivity: The key to effective giving is staying open to receive."

One of Joe's teachers tells him, "The majority of people operate with a mindset that says to the fireplace, first give me some heat, THEN I'll throw on some logs."

We're probably all guilty of occasionally calculating up the potential return of giving, be the reward a business lead, eternal salvation or simply getting our spouse to quit whining. But on the flip side, those who selflessly give to someone in need often have trouble accepting the same generosity they extend to others.

The Go-Giver taps into a universal truth. Giving and receiving aren't mutually exclusive ideals; you can do both at the same time, and you don't have to keep score. You can't script out exactly how it will work, but when you're open and you give the best of what you've got in every situation, it always circles back to you. And it almost never hurts.
— Lisa Earle McLeod, syndicated columnist

Life Insurance Selling
Many readers will know Bob Burg from his platform work at the Million Dollar Roundtable. His co-pilot is also a highly respected business writer. This book is ostensibly about five laws of business success; of course, it's really about a lot more. We probably will all be able to see ourselves in its pages. It is important to be giving—nothing provides more pleasure (and, no, I'm not talking here about "giving" the strategy away to earn $641 thousand yearly, which by the way has far more to do with selling than giving). But did not know about receiving? I thought not. You will after you sail through the 132 easy-to-read pages of The Go-Giver. This book takes you out of yourself, lets you observe, and then return to self-awareness. At first, I thought, "Hey, pretty simple stuff," but, parts of it keep coming back for rethinking and reevaluating. I think you'll like the storytelling aspect, too. This book makes a good first impression, and an even better second; the latter impression comes when you realize that the parable is deeper than you first thought. — Richard Hoe, Life Insurance Selling


Endorsements

Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart. — David Bach, New York Times bestselling author of The Automatic Millionaire

Trust is established when you act in the best interests of others. This terrific book wonderfully illuminates this and many other principles of contribution, abundance, service and success. In a style both engaging and insightful, The Go-Giver delivers a very powerful message.
— Stephen M. R. Covey, author of The Speed of Trust

The Go-Giver is a lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.
— Lois P. Frankel, Ph.D., author of See Jane Lead and Nice Girls Don’t Get the Corner Office

The Go-Giver does everything I would wish a good book to do. The story captured me from the very beginning to the very end. The lessons touched home again and again. Good books do that. This book does that. Read it to the very end.
— Michael E. Gerber, author of The E-Myth

Every now and then a book comes along that says exactly what the world needs to hear at that precise moment. The Go-Giver is one of these rare books. How easily people forget this timeless truth: that genuine success is the fruit of genuine relationships.
— Kendra Todd, winner of The Apprentice 3, author of Risk & Grow Rich and host of HGTV’s My House Is Worth What?

The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager. This book shows that putting the other person first is the key to business success and personal fulfillment. It’s also the most profitable.
— Pat Williams, author of Souls of Steel and senior vice president of the Orlando Magic

The Go-Giver is brilliant—utterly captivating from cover to cover. This book will positively and profoundly inspire you. I’m certain it will become a classic!
— Peggy McColl, New York Times best-selling author of Your Destiny Switch

The Go-Giver is what the film The Secret is all about: if you want to attract good into your life, you’d better give it. What a great idea for a book!
— Bob Proctor, author of You Were Born Rich

In The Go-Giver, Bob Burg and John Mann tell a great story that reminds us all that giving is not a debt we owe but a seed we sow.
— Jim Stovall, author of The Ultimate Gift

The Go-Giver is more than a great book. It will flip your thoughts on business and life upside down and provide massive value for you throughout your career. I’ve read this little book over and over — and urge you to do the same. Giving is rewarding!
— Cameron Johnson, author of You Call the Shots

Short and sweet, this business parable packs a punch with its timely message of generosity. In our fast-paced world, we all need to be reminded of the genuine human spirit that builds the foundation for success in business and in life. You’ll love this book!
— Nido Qubein, president of High Point University and chairman of Great Harvest Bread Co.

The Go-Giver hits a bull’s-eye on the subject of success in business and life. Bob Burg and John David Mann clearly understand how helping others succeed will help you succeed. I highly recommend this book.
— Dr. Ivan Misner, founder of BNI, New York Times bestselling author of Masters of Success

These five simple principles will help you achieve your goals and fulfill your dreams!
— Brian Tracy, author of The Psychology of Achievement

This book is exactly what is meant by the phrase, “Great things come in small packages.” The messages within these pages are treasures you will want to read over and over again for yourself and share with all those you care about. These are the true keys to success in every aspect of life.
— Tom Hopkins, author of How to Master the Art of Selling

The Go-Giver is a gem, filled with uncommon wisdom and five-star insights. A must-read book by anyone who wants to get more out of life.
— Gerhard Gschwandtner, founder and publisher of Selling Power

At the heart of The Go-Giver is a philosophy—actually, a way of being—that will dramatically increase your business, enrich your life, and make an extraordinary mark on the world around you.
— Gary Keller, founder and chairman of the board, Keller Williams Realty, Intl., best-selling author of The Millionaire Real Estate Investor and The Millionaire Real Estate Agent

The Go-Giver taps into the secret that the mega-successful already know: personal wealth is the by-product of making the world a better place.
— Paul Zane Pilzer, New York Times bestselling author (The Wellness Revolution), two-time Presidential economic advisor

Burg and Mann have demonstrated that adding value to people’s lives is the way to climb the ladder of financial success.
— Fran Tarkenton, Hall of Fame quarterback and founder/CEO of GoSmallBiz.com

The Go-Giver is a fantastic story that teaches the true way to success: giving to others and considering other people’s needs as more important than your own. If you really want to get the most out of life, don’t just be a go-getter, be a go-giver!
— Chris Widener, author of The Angel Inside: Michelangelo’s Secrets for Following Your Passion and Finding the Work You Love

 

 

 


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